DALLAS — Herb Kelleher, the lawyer with a Texas swagger who built Southwest Airlines Co. into the biggest discount carrier and set the standard for budget air travel for more than three decades, died Thursday. He was 87.
Kelleher’s persona as a chain-smoking sipper of Wild Turkey whiskey fit Southwest’s creation story: He and Texas businessman Rollin King used a cocktail napkin in 1966 to sketch a plan for flights in a triangle of Houston, Dallas and San Antonio. Their formula of short, frequent, no-frills trips spawned dozens of imitators, made Southwest the largest U.S. carrier by domestic traffic, and led to an annual profit streak dating to 1973.
Original published: 2019-01-04 05:06:12 Read the full San Antonio News here
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